Welcome Digital Marketing

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From email marketing, search engine optimization (SEO), search engine marketing (Google AdWords management), social media management, conversion rate optimization and content writing; we have it all with abundant expertise and tools to craft a solution that provides real results.

Search engine optimization

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Creating a website to serve as an online calling card for your company is an excellent first step for driving potential new business your way. This move, however, isn’t quite enough to truly unlock the power of the internet to drive customers and their business in your direction. To access the full potential, a website has to naturally attract customers. Much like those old business cards, leads don’t come unless there’s an effort made to network. In the online world, search engine optimization, or SEO, is the foundation a solid networking strategy is built upon.

How SEO Works

Search Engine Optimization works by building a website, its content and behind-the-scene features around specific keywords and phrases that your clients are likely to type into search engines.

The Power of Organic SEO

An "organic" SEO strategy is designed to drive qualified visitors to a website. These visitors are those who are looking for the terms or phrases a website's search strategy has been built around. If your company, for example, sells mechanical pencils, the SEO strategy would be designed to create high rankings for search terms like "buy mechanical pencils," or the "best mechanical pencils." This, in turn, would help customers looking for these items connect with you directly when they sit down to find a business to buy mechanical pencils from. Natural SEO traffic is highly valuable because:
1. It drives customers who are looking for precisely what you offer to your website;
2. The leads it produces are free, meaning they’re not produced through paid advertising;
3. Website visitors are generally “qualified,” which means they are looking for the products and services you have to offer. This also often means they are ready to buy, which can translate directly into more sales.

Pay-per-click

As one of the most cost-effective forms of digital marketing, PPC ads provide instant traffic and customers for your website. Beat the competition and stay there is the best practice for any Pay per Click (PPC) Management. The brilliance of our PPC consultants deliver you the best return on investment and at the end this is the only scale on which we judge the success of your PPC campaign. SEOTonic’s PPC consultants bring you the best research, optimization techniques and reporting tools at your disposal. The best part of paid search and ROI goes parallel. This is the most accurate and precise scale available in search space measuring your return on investments.

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COMPETITIVE INTELLIGENCE

We use favorable solutions to outclass your brand against your competitors and comes out with a PPC audit to tell you the present status. Then we formulate market centric strategy to gain more market share with couple of bespoke optimized landing pages to attract more clicks.

TARGETING

This is important how you PPC campaign is targeted; locations, languages, devices, search engine selection and setting up the PPC campaign with both the choices including publishers.

CAMPAIGN EXPANSION

Keep evolving keywords and this is not a onetime process. As the time progresses overall the search landscape is frequently changing, new search terms are finding its place more often and based on that your online business need a winning PPC strategy.

MULTIPLE ADCOPY

Multiple ad copy variations needs to be tested and choose the best performing ad copy to influence highest possible clicks and better conversion rate. To calculate the true value of the search engines and their latest functionality we run ad extension testing extensively.

KEYWORD GENERATION

With an access of more than a billion keywords, we classify keywords in groups to target your customers by analyzing their buying behaviour.

OPTIMIZATION

We propose custom optimization for each of our client that ensures maximum ROI on your investment




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